CITY OF BARTLETT

Definition

The City of Bartlett recognizes the importance of citizen engagement and the cumulative strategies needed to communicate effectively through social media, messaging, and outreach. Consequently, the City aspires to improve and increase social media engagement through an expansion of shared information and the elevated delivery of communication services. 

Analysis

In 2023, the City of Bartlett’s communication services received a 78% satisfaction score—falling short of the established benchmark of 90%. This result highlighted the need for stronger engagement strategies to better connect with residents. In response, the City committed to strengthening its outreach efforts and began tracking progress through metrics such as social media growth and follow‑up community survey results. At that time, Bartlett had nearly 85,000 followers across all City‑sponsored social media platforms and set a goal of reaching 100,000 by the end of 2024.

To support this initiative, the City hired a Chief Communication Officer to lead internal and external communications, shape public messaging, and enhance stakeholder engagement. These efforts have yielded significant results: the City exceeded its 2024 goal and, by the end of 2025, its social media following had grown to 133,804, with content reaching more than 7 million screens each month. Building on this momentum, Bartlett now aims to reach 175,000 total followers across all platforms by the end of 2026.